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今日名言
“Marketing is a contest for people’s attention.” – Seth Godin, Marketer 「行銷是奪得別人注意力的比賽。」– 斯．高汀 (行銷大師) 賽斯．高汀 (1960- ) 是美國創業家、行銷家，曾任 Yahoo! 直效行銷副總裁，他也是 Squidoo 網站的創辦人，著有多本暢銷書，包括《紫牛》、《行銷不過是個噴嚏》等。 The...
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Leo Burnett (廣告總裁)
“The sole purpose of business is service. The sole purpose of advertising is explaining the service which business renders.”– Leo Burnett, Advertising Executive「企業的唯一目的是服務，廣告的唯一目的是說明企業所提供的服務。」– 李奧·貝納...
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David Ogilvy (廣告總裁)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2011/05/05032011.mp3″] “The more informative your advertising, the more persuasive it will be.” — David Ogilvy, Advertising...
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賈伯斯名言 –談行銷
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2011/10/101811.mp3″] “Our belief was that if we kept putting great products in front of customers, they would continue to...
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Estee Lauder (企業家)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2012/02/022212.mp3″] 022212] “I have never worked a day in my life without selling. If I believe in something, I sell it,...
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Bo Bennett (企業家)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2012/05/051712.mp3″] 051712] “In sales, a referral is the key to the door of resistance.” — Bo Bennett, Entrepreneur...
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Clement Stone (總裁)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2013/01/012513.mp3″] “Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” — W....
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David Ogilvy (廣告總裁)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2015/03/030515.mp3″] “Never stop testing, and your advertising will never stop improving.” — David Ogilvy, Advertising...
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Seth Godin (行銷大師)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2015/12/120715.mp3″] “Don’t find customers for your products, find products for your customers.” — Seth Godin, Marketer...
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William Bernbach (廣告公司總裁)
[sc_embed_player fileurl=”http://www.dailyenglishquote.com/wp-content/uploads/2018/08/080318.mp3″] “A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.” —...
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