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Lester Wunderman (行銷先驅)
072210] “The most dangerous question a prospect or customer asks is “Why should I?” And he may ask it more than once… The product and its communication stream must continue to provide him with both...
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Jack Canfield (勵志作家)
100710] “If you are not moving closer to what you want in sales (or in life), you probably aren’t doing enough asking.” — Jack Canfield, Motivational author 「如果你沒有愈來愈接近你的銷售 (或人生) 目標，你很有可能詢問得不夠。」–...
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Mary Kay Ash (化妝品先驅)
110710] “Pretend that every single person you meet has a sign around his or her neck that says, “Make me feel important.” Not only will you succeed in sales, you will succeed in life.” — Mary Kay Ash,...
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William Bernbach (廣告公司總裁)
“The most powerful element in advertising is the truth.” — William Bernbach, Advertising executive 「廣告裡最有力的元素是實話。」– 威廉‧伯恩巴克 (廣告公司總裁) “element” 是「元素；要素」，為名詞。”truth”是「真相；事實」，為名詞。 威廉‧伯恩巴克 (1911-1982)...
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David Ogilvy (廣告總裁)
“The more informative your advertising, the more persuasive it will be.” — David Ogilvy, Advertising Executive 「你的廣告提供愈多訊息，它就愈有說服力。」– 大衛‧奧格威 (廣告總裁) “informative” 是「提供有用信息的；給予知識的」，為形容詞；”inform”...
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賈伯斯名言 –談行銷
“Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” 「我們的想法是如果我們持續推出很棒的產品在顧客面前，他們就會繼續打開錢包。」 belief (n.) 是「信念，相信」。例：It is her belief...
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Estee Lauder (企業家)
022212] “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” — Estée Lauder, Entrepreneur 「我人生從來沒有一天工作沒有行銷，如果我相信一件事，我會推銷它，而且我會努力推銷。」– 雅詩‧蘭黛...
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Bo Bennett (企業家)
051712] “In sales, a referral is the key to the door of resistance.” — Bo Bennett, Entrepreneur 「在行銷界，客人的推薦是打開抗拒之門的鑰匙。」– 波．貝內特 (企業家) referral (n.) 推薦，介紹。例：The doctor gave Bill a referral to a...
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Clement Stone (總裁)
“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” — W. Clement Stone, Executive 「銷售成功與否取決於銷售員的態度，而不是潛在顧客的態度。」– 克萊門特‧史東 (保險公司總裁) contingent (adj.)...
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David Ogilvy (廣告總裁)
“Never stop testing, and your advertising will never stop improving.” — David Ogilvy, Advertising Executive 「絕不停止測試，而你的廣告絕不會停止進步。」– 大衛‧奧格威 (廣告總裁)...
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Seth Godin (行銷大師)
“Don’t find customers for your products, find products for your customers.” — Seth Godin, Marketer 「別為你的產品找顧客，為你的顧客找產品。」– 賽斯．高汀 (行銷大師) 賽斯．高汀 (1960- ) 是美國創業家、行銷家，曾擔任 Yahoo! 直效行銷副總裁，他也是 Squidoo...
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William Bernbach (廣告公司總裁)
“A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.” — William Bernbach, Advertising executive 「很棒的的廣告將讓不好的產品更快速的被淘汰，因為會有更多的人知道它的不好。」– 威廉‧伯恩巴克 (廣告公司總裁)...
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David Ogilvy (廣告總裁)
“The more informative your advertising, the more persuasive it will be.” — David Ogilvy, Advertising Executive 「你的廣告提供愈多訊息，它就愈有說服力。」– 大衛‧奧格威 (廣告總裁) “informative” 是「提供有用信息的；給予知識的」，為形容詞；”inform”...
View ArticleClik here to view.
賈伯斯名言 –談行銷
“Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.” 「我們的想法是如果我們持續推出很棒的產品在顧客面前，他們就會繼續打開錢包。」 belief (n.) 是「信念，相信」。例：It is her belief...
View ArticleClik here to view.
Estee Lauder (企業家)
022212] “I have never worked a day in my life without selling. If I believe in something, I sell it, and I sell it hard.” — Estée Lauder, Entrepreneur 「我人生從來沒有一天工作沒有行銷，如果我相信一件事，我會推銷它，而且我會努力推銷。」– 雅詩‧蘭黛...
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Bo Bennett (企業家)
051712] “In sales, a referral is the key to the door of resistance.” — Bo Bennett, Entrepreneur 「在行銷界，客人的推薦是打開抗拒之門的鑰匙。」– 波．貝內特 (企業家) referral (n.) 推薦，介紹。例：The doctor gave Bill a referral to a...
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Clement Stone (總裁)
“Sales are contingent upon the attitude of the salesman – not the attitude of the prospect.” — W. Clement Stone, Executive 「銷售成功與否取決於銷售員的態度，而不是潛在顧客的態度。」– 克萊門特‧史東 (保險公司總裁) contingent (adj.)...
View ArticleClik here to view.
David Ogilvy (廣告總裁)
“Never stop testing, and your advertising will never stop improving.” — David Ogilvy, Advertising Executive 「絕不停止測試，而你的廣告絕不會停止進步。」– 大衛‧奧格威 (廣告總裁)...
View ArticleClik here to view.
Seth Godin (行銷大師)
“Don’t find customers for your products, find products for your customers.” — Seth Godin, Marketer 「別為你的產品找顧客，為你的顧客找產品。」– 賽斯．高汀 (行銷大師) 賽斯．高汀 (1960- ) 是美國創業家、行銷家，曾擔任 Yahoo! 直效行銷副總裁，他也是 Squidoo...
View ArticleClik here to view.
William Bernbach (廣告公司總裁)
“A great ad campaign will make a bad product fail faster. It will get more people to know it’s bad.” — William Bernbach, Advertising executive 「很棒的的廣告將讓不好的產品更快速的被淘汰，因為會有更多的人知道它的不好。」– 威廉‧伯恩巴克 (廣告公司總裁)...
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